The Context
Phantom Films planned to get into Film and Content distribution. The name that was chosen for this business was Dekho. They wanted to carry forward the “Fuh se Phantom” legacy in some way to show a synergy between their Film Production business.
The Concept
"Fuh Se Phantom" had layers to it, almost suggesting we are students of cinema, we stick to the basics, we are clean & simple and the chalkboard execution gave it a distinct character. We decided to carry forward the execution style. We also wanted a distinct “sound” to finish the story. When it came to "putting up a show" we looked for inspiration in its crudest form - the madaari & the monkey. And gave it a small twist - the monkey that did not want to "put up" a show, but wanted to "watch it" - Dekho!
The Craft
"Fuh Se Phantom" had layers to it, almost suggesting we are students of cinema, we stick to the basics, we are clean & simple and the chalkboard execution gave it a distinct character. We decided to carry forward the execution style. We also wanted a distinct “sound” to finish the story. When it came to "putting up a show" we looked for inspiration in its crudest form - the madaari & the monkey. And gave it a small twist - the monkey that did not want to "put up" a show, but wanted to "watch it" - Dekho!
DESIGN
FRAMES
