The Context
House of Hiranandani had developed a large 100+ acre township at Devanahalli that offered its residents an amazing lifestyle. As a location that was in close proximity to the airport and a number of other business and retail avenues they wanted to tell the consumer how the life one could live here suited all age groups and came with the unmatched legacy of a developer of the pedigree of the House of Hiranandani.
The Concepts
We had to talk about location, we had to talk about legacy and we had to pack in quite a bit of information. But we wanted to make it warm and relatable, “homely” if you will. So we decided to tell the story of an actual family - the Iyers - living at Devanahalli. By talking about the lifestyle of the 3 generations in that family we covered all the necessary information about the lifestyle and location aspects for all age groups in a simple and easy to relate manner.
The Craft
In keeping with the story, we picked stop motion as the treatment for this film. It began with designing the 5 key characters of our story, 7 different sets and hundreds of other props and details. From sets like a miniature of Bangalore Airport to that for a mall and clubhouse, this was part Bangalore and part House of Hiranandani in all its glory - well, only smaller. As we breathed life into these characters and sets, the story of the Iyers lit up the screen with all the warmth we wanted and left us with one really pleased client.
Character Design
Rendering the Remington Typewriter in 3D was an elaborate process. Creating a model for an instrument that did not exist in the form that we were visualising it in came with it’s own sets of challenges. For one, there was no visual reference. But that’s what made the process exciting. It wasn’t us just creating a 3D model. It was akin to building a new type of typewriter altogether.
Miniature Set Design & Craft
Conceptually to bridge the gap from instrument to ghostly spirit, we envisioned using a flash of live action at the end. It involved a 4K shoot of an eye just to bring the authenticity and drama to that last blink-and-you-miss-it frame of the sequence. However, the director envisioned a different ending and this bit, exciting as it was, did not make it to the final cut.
Animation Breakdown
Rendering the Remington Typewriter in 3D was an elaborate process. Creating a model for an instrument that did not exist in the form that we were visualising it in came with it’s own sets of challenges. For one, there was no visual reference. But that’s what made the process exciting. It wasn’t us just creating a 3D model. It was akin to building a new type of typewriter altogether.
Making Shots
